Carlos Gil

About Carlos

Carlos Gil is a bestselling author, entrepreneur, and digital marketing strategist with more than 15 years of experience helping businesses grow. He is the author of The End of Marketing and founder of The Best Network, a portfolio of specialized publications covering software, creator tools, ecommerce technology, email marketing, and business finance.

As an entrepreneur who has built and operated businesses, Carlos understands the importance of managing expenses, evaluating financial products, and making informed decisions about business growth.

Through BestBalances, he focuses on making financial products, pricing, fees, and business financing concepts easier to understand for freelancers, creators, consultants, and small business owners.

His editorial approach emphasizes transparent research, clear explanations, and practical comparisons that help readers understand their options before making financial decisions.

Career

Carlos has worked in digital marketing since 2008. He's held marketing roles at LinkedIn, BMC Software, Winn-Dixie, Save-A-Lot and Green Dot Bank, and founded Gil Media Group, a marketing consultancy. He also co-founded Outlaw Masks and The Hype Section.

His role at BestBalances

Carlos decides what BestBalances covers, sets its sourcing, scoring and labelling rules, and is the editor responsible for every published review and guide. Reviews are research-based: they're built from each provider's published terms and checked on a stated date. He doesn't open accounts or apply for credit to review them.

What he isn't

Carlos is not a financial adviser, Certified Financial Planner, CPA, attorney, lender or broker, and BestBalances doesn't give personal financial, tax or legal advice. When a licensed professional reviews a page, we name them on it.

Editorial independence

Affiliate commissions, sponsorships and Carlos's past work with a company don't change how a product is scored, ranked or labelled. He previously held a marketing role at Green Dot Bank; BestBalances doesn't review Green Dot products today, and if it does, that relationship will be disclosed on the page.